Why your jewelry business should be running Facebook ads.
You have had misadventures with Facebook advertising in the past. Whether you’ve boosted a post or got confused with an agency, Facebook ads seem like a drain mentally and financially.
Facebook ads are the way to grow your business.
The overwhelm of trying ads feels like you are wasting money. And without a strategic plan, you might be burning money. Without ads you can keep trying what you have been doing and randomly searching for your dream client on the Internet. But when you work with a professional you can get results like my clients that have double and tripled their investment into ads.
Big or small brands can follow a simple propulsion plan to grow their business. Here are 13 reasons why your jewelry business should be running Facebook ads.
Billions of people check Facebook multiple times a day. Your future customers spend almost 2 hours a day on Facebook.
Facebook offers the most targeted form of advertising giving you the ability to reach your exact audience. Your audience may be people that we can target with a group called “Crock Pot Ladies” or maybe they are in the group “Mom’s Got Ink.” We can find them.
Facebook is one of the cheapest forms of advertising. Remember that setting up at an art show is like a billboard. Those booth fees can get expensive. And isn’t it the worst when it gets rained out.
Facebook ads drive immediate results. We will have instant data to analyze and adjust the campaign.
Facebook advertising will help you increase your touchpoint with your audience. You may have heard that it takes up to 8 times for a visitor to see your brand before they purchase. In today’s market that is up to 21 times.
Facebook ads give your business more times to interact with your business and increasing the chances they will convert.
Increased web traffic. You must get more people on your site. The odds of converting are just more likely with more traffic.
Facebook ads help you engage with your visitors. Posting interesting ads creates an engagment and a click. These people that have clicked, become a group that we can re-target with even more ads to engage them again. Again, increasing those touch-points. The more people engage, the more they know, like and trust you.
Engagement with likes, comments and shares are micro-commitments. Building this “social proof” that you interact with your commenters, again builds know, like and trust.
Grow your email list. With precise targeting even if customer don’t purchase you are reaching a market that will sign up for you list to see future offers.
Grow your blog traffic. A blog moves nowhere without traffic. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. This is another way to show your expertise and gain more trust and credibility with your audience.
A blog moves nowhere without traffic!
With a good Facebook ad, people will share the ad!! With people sharing your content this counts as organic traffic. This new audience will see the ad without you paying for it. Plus the new audience trusts their friends and want to engage on the ad as well. This small viral moment will help you grow organically on social media.
Over 84% of Facebook users access Facebook from a mobile device. Catch people on the go or the comfort of their couch, when neither of you had to attend a market or trade day. Call them to action and buy from ANY location.
Facebook ads are more effective than organic. Organic isn’t dead, but it’s not doing well. If you are posting content, you will want to amplify with a strategic ad campaign (this is not boosting a post). Mark Zuckerberg has confirmed that Facebook is prioritizing posts from friends and family which puts business on the back burner.
All of these points sound like good options to run Facebook ads, but you’ve had bad luck before. I know how it feels to run ads with no success. But working through a strategic plan with a guide, we can have you running ads to get your business some growth and sales. Facebook advertising is they way to get sales online. They people are there and we can get them to your site.
