3 ways to grow your business.
Do you have a TickTock strategy? What about YouTube or SMS texting strategies? As business owners we often want to try every path possible to get more sales. However, our sales and marketing strategies really just come down to three buckets. You can implement a path forward without losing your mind and just dip into one these three categories.
To become a more efficient business owner, you need to have a path. Often you have what you need to get more sales, so stop chasing new platforms and tactics. Stop feeling tired and giving up because you always feel like there is new marketing to do.
Instead, focus on the three buckets of proven ways to get more sales.
TickTock, Club House and GETTR are distracting ways for us to try something new. often, we want to do something just to try something new. We think this will suddenly bring in the new customers. But it doesn’t have to be this exhausting. As business owners we don’t have to try the latest trend to attract the new customers. Rather, we can use proven tactics that are simple and easy to implement.
The simple way to grow your business comes from one of three ways: increasing new customers, increasing how many times your customers purchase from you, or increasing the amount of money a customers spends on your site during one visit. These tactics are easy to do using tools you already have.
Let me walk you through a simple strategy to grow your business using one of the three buckets below:
Those 3 buckets are:
increase new customers
increase customer frequency
improving average order value
Do you have an email list? Let’s implement a simple plan using bucket #2: increasing customer frequency. Marketing to customers already on your list is the cheapest form of advertising.
Let’s email your customers more often with a new product or promote a sale.
In the email and on your site let’s give them the option to add a matching ring (dipping into bucket #3).
Once they get their new jewelry include a discount code in the box so they come back and buy more matching jewelry (again increasing their frequency).
Because these customers keeping coming back to your site and adding on more products, you can afford the simple discount. The frequency of the purchase overcomes any discount.
Let’s try another example. Say you already have a good Facebook following. You have a product that every time you talk about it on Facebook you get likes and comments. So, let’s take from bucket #1 and run some ads to gain new customers based on this one product. One simple advertisement, to a clean product listing can bring in new customers.
Rosa has sold almost $20,000 in 8 months with this one product and one Facebook ad.
Now let’s dig deeper.
We can run re-targeting ads to your website visitors which will increase the number of times customers purchase from you (bucket #2). And while we have these people on your website let’s give them a matching set of earrings and bracelet to improve the average order value (bucket #3). Those three steps were much easier than setting up a new TickTock game plan.
These were just two examples using assets you already have instead of trying the newest algorithm hack, a YouTube vide, or adding Tick Tock. You increased your sales without chasing new tactics. Don’t you already feel like you have more energy because you didn’t have to fiddle with an Instagram Reel.
Growing your business doesn’t have to be hard, it just needs to be specific in using one of these proven growth buckets.
To be an efficient business owner, you can take what you have and go deeper into one of these categories. There will always be new tactics, strategies and marketing platforms that you can use to grow your business. But history has shown that these three buckets can give us a strategic plan to follow.
What’s your game plan to grow your business? Have any questions; reach out HERE.