Sell more on your jewelry website.
Add an up-sell to your product.
60% of customers will only buy from you one time. You need to capture as much money from them as possible while they are on your site.
In the example here, purchasing one pendant makes you some money because you had to acquire the customer with either time or money. Offering a small discount on a second item helps the customer increase their average order value overall. It is well worth the small cost of the discount.
TO MAKE EVEN MORE MONEY, offer a third product. Remember, you MUST continue to solve the problem of why the customer came to your site in the first place. Don't offer two pieces of jewelry and then a candle as the third item.